Data & Measurement · For every participant
Facts instead of promises
From the pre-launch forecast to what a person did after the play. Every number in an AdNav report rests on an event that can be verified.
Planned plays
12 096
Confirmed
12,031
99.5 %
Reach · frequency
310 400 · 2.4
QR visits
418
What we measure
Proof of play
A log of every playback: screen, time, creative, duration. Reconciliation against the plan and detection of gaps.
Screen audience
Estimated contacts per screen by time of day and weekday. The basis for reach, frequency and pricing.
Forecast and actuals
Reach and frequency before launch — and the actual values after. Plan vs. actual per campaign.
QR and landing pages
Visits from the screen to the advertiser's site, tied to the screen, campaign and time of play.
Exposed audiences
Segments of people who saw the campaign, to continue the conversation in digital channels.
Market monitoring
Who runs where, category shares, venue occupancy — a picture of the market for planning.
How a number is born
Collect
Players and devices send play and state events. Venues are described by the standard.
Reconcile
Every event is matched against the plan, the schedule and the order.
Show
Reports for the advertiser, the owner and the partner — from one set of facts.
Works together with
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